Privacy Statement

Website Analysis

Website analysis with Hotjar

On our website we use Hotjar, a web analysis service of Hotjar Ltd., Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta ("Hotjar").

Hotjar will analyse your use of our Website for us. To this end, we use, among other things, the cookies that are described in more detail in the table above. The information collected by Hotjar in connection with your use of our Website (e.g. the referring URL, our web pages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a Hotjar server in the EU and stored and analysed there. The relevant results will then be made available to us anonymously. Your usage data will not be associated with your full IP address during this process. We have activated hotjar's IP anonymization function on our Website, which removes the last 8 digits (type IPv4) or the last 80 bits (type IPv6) from your IP address.

You can withdraw your consent to the use of web analytics at any time by downloading the https://www.hotjar.com/opt-out or managing your consents in the table above, in which case an opt-out cookie will be placed. Both options will only prevent the application of web analysis as long as you use the browser on which you have installed the plug-in and you do not delete the opt-out cookie.

More information about Hotjar is available in Hotjar's Terms of Use and in Hotjar's Privacy Policy.

Online behavioural advertising with Google

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Google will analyze your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.

You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

Online behavioural advertising with Facebook

The Website uses an online behavioural advertising service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as sub-processor) (“Facebook”).
Facebook will analyse your use of the Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Facebook in connection with your use of the Website will be transmitted to a server of Facebook in the US, where it will be stored and analysed. These information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on the website; “view content”: processes the content ID, name, type, currency and value). We and our partner Facebook will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit your Facebook timeline or another websites of Facebook’s advertisement network (so called “Audience Network”), customised feeds tailored to your interests can be presented to you on the basis of the information collected on the Website.

Facebook Inc. is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Facebook in the US.

You may withdraw your consent to this transfer of information to Facebook for online behavioural advertising purposes at any time by administrating your consent in the above table, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Facebook as long as you do not delete the opt-out Cookie.

Facebook is responsible for processing your personal data which Facebook collects directly from the Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Facebook’s information on data privacy to receive further information on how Facebook processes your personal data and for how long. At the time of preparation of this privacy statement, Facebook’s information was available on their Privacy Policy.